dr. sears + infant formula

A writer-mama friend of mine -- the author of a wonderful book published by La Leche League -- tells me that last time she was in Walmart, she heard the voice of Dr. William Sears coming over the P.A. system, advertising infant formula fortified with DHA.

This makes me sad. I wrote about Sears' surprising ties to the infant formula industry a few years ago. But if my friend really did hear this at Walmart (I suppose it's possible she mis-heard -- and I haven't heard the ads myself) it appears he's given up all pretense of supporting the WHO Code on the Marketing of Breastmilk Substitutes.